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Ideas with Impact

Learn more about how faculty in the College of Business are having a positive impact on our region

Bryan Schaffer

Study examines diversity of workplace spirituality

Although the word diversity has become somewhat controversial in the current political climate, a recent study by a faculty member in the College of Business at 泫圖弝けapp indicates that diversity of levels of workplace spirituality can have a positive impact on the productivity of businesses and organizations.  

Vittal Anantatmula

The Intersection of Knowledge Management and Managing Projects

A new book written by a professor of project management in the College of Business at 泫圖弝けapp is designed to help members of business organizations improve their skills in both project management skills and knowledge management.  

Joe Giordano

From Night Court to internal auditor: The impact of extraneous factors on perception of competency

Joe Giordano, assistant professor of accounting in the WCU College of Business, conducted a study of the dilution effect that is, the impact of superfluous factors on internal auditors and their judgment of risk factors within an organization.  

Kadence Otto

Changing Landscape of College Athletics from Labor Market Perspective

While most sports fans look at the changing landscape of intercollegiate athletics including the transfer portal and financial compensation for players through the perspective of the impact on their favorite teams, two professors in 泫圖弝けapps College of Business are examining the issue from a different angle.  

David Smith

Launch of Student Financial Wellness Program

A faculty member from the 泫圖弝けapp College of Business has teamed up with staff in the WCU Office of Financial Aid to develop a pilot program to help young adults improve their financial literacy skills.  

Heidi Grappendorf

Sport Organizations Frequently Strike Out When Marketing to Families

Marketing professionals who work for sport organizations must realize that a one-size-fits-all approach to trying to entice a mom and dad to bring the kids to the ballpark is no longer an effective method to reach those potential customers in a time of increasingly diverse family structures decades removed from Leave it to Beaver.